Jay-Z Rocawear Launches A Capsule Collection With “Battleship” The Movie
Rocawear will launch a capsule collection in collaboration with Hasbro, coinciding with the premiere of “Battleship” the movie, featuring actors Rihanna, Alexander Skarsgard, Brooklyn Decker and Liam Neeson.
The collection of men’s and women’s tee shirts, polos and denim, will fuse Battleship imagery along with well known Jay-Z lyrics such as “Show Me What You Got,” “99 Problems” and “Bring ‘Em Out,” to name a few.
Available at Macy’s stores nationwide and specialty stores, the price range of the collection is $28 – $79.50, with the following price points:
T-Shirts: $28 – $39.50, Wovens: $65 – 69.50, Polos: $59.50, Shorts: $59.50, Jackets: $69.50 – $79.50 and Denim: $69.50.
The first ever Rocawear commercial right below is a retrospective of Shawn “Jay-Z” Carter’s journey as a kid growing up in the humble projects of Brooklyn aspiring to make music and eventually making history.
On that journey, the first business beyond music was the birth of Rocawear. Carter’s Rocawear brand represents his prowess as a business man who continues to challenge himself to be more than merely a musician.