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The first time people heard about the growth plan of Pinterest was in 2015, which seemed very much ambitious. It was generating not less than 25 Million USD on an annual basis. Soon the company projected with the boost of active users reaching 329 million by 2018 thus jumping a huge percentage of revenue. The very next year, the social media platform earned around 1 Billion USD as its revenue for the first time. Slowly and steadily, the platform has secured a good amount of investment from the advertisers. Let’s check the way it has performed in the fourth quarter of 2019.
Taking a deeper dig, one would realize that the users of Pinterest have now grown up in a phenomenal way that seems to have gone with a boost of 26 percent in one year to the other. Pinterest seemed to have boosted up in terms of getting an increased amount of US audience by 8 percent in the year 2019, while on the other side, the international MAUs was seen boosting up by 35 percent. The social media has now been a popular place when it comes to the European markets, which come along with the growing user bases found in nations like the UK, France, Italy and Germany, while it is making a good boost making the moves to boost up this platform usage not just in other parts of the world but also in India and other regions found in South-East Asia.
With this stage, the developing regions do not just contribute in a big way to the bottom line of Pinterest, which further has expanded to reach up ensuring that the platform seems to have gone well places to boost up the opportunities in the coming future. Pinterest is boosting up the user growth rate by 26 percent that seemed impressive for platforms like these. In the previous year, the expansion of Pinterest seen on the front side seemed outpaced moving in a better way when compared to Snapchat. It has even outnumbered the mDAU numbers of LinkedIn as well apart from competing for the MAU figures of Facebook. Talking about the revenue it generated, the platform earned 400 million USD in the fourth quarter in 2019, which was recorded as 46 percent in a year taking the toll to $1.14b.