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In the recent buzz, online dating in countries like Japan is booming. All thanks to the rapid growth of dating in recent years, one can see more and more people now are going on the internet to find out partners claimed the analytics provider App Annie. With the increasing figures of the app among the Japanese consumers, the investment in the top 10 dating applications in Japan seems to have surged by 125% in the first half of 2019 when compared to the $120 million for the two years. Talking about the same, Japan’s top dating app called Pairs claimed that it has benefited a lot with the booming world of online dating things in the country. 

It further said that the company has not seen more than two-digit growth earlier a few years and the people close to the company feel that it would go ahead long for a while claimed the brand director of a company called Eureka Mr. Emu Nishiyama. The company Eureka remains the part and parcel of the Match Group, which is a firm behind several other popular online dating apps including Tinder. In the year 2019, Pairs are seen coming with the highest spend among the dating apps in Japan claimed App Anni the popular dating app in the country. Talking in terms of global scale, the dating app – Pairs seemed to have ranked on the 5th position in the world in terms of consumers spending time on it claimed the data. 

With this number one can further see some growth in the Japanese market that would remain very low as Nishiyama. The experts further claimed that 20 percent of the single population is yet to meet the online dating trend in the market. However, he added saying that when compared to the trend in Japan with the US, the difference can be up to 60 percent but the former country is likely to match up the growth soon with America.

In fact, the online dating boom is not isolated to Japan. More and more people across the world have been flocking to the internet in search of their significant other. Talking about the online dating apps globally, it seems to be a defector dating tool, which remains accessible from different devices that we often keep with ease and simplicity that phones offer claimed Lexi Sydow, senior market insights manager at App Annie. As per the data of the said app, the consumers have invested no less than 2.2 billion USD last year on dating apps all across the world, which is around two times more than the two years. 

The elements like affordability, privacy to finding out things based on their personal choices and ease from the palm of their own would help the traditional matchmaking companies that would not offer claimed the expert. More and more people are finding success in getting the right partners using dating apps, which seems to have boosted up the popularity of dating apps in a big way. These are likely to remain in the cementing role claimed by the matching culture.