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Amazon Web Services, an Amazon.com company, announces that Emirates NBD, a leading banks in the Middle East, is cooperating with AWS to make a culture of creation within the bank and is utilizing AWS machine learning solutions to construct a personalized retail client banking experience. Emirates NBD will also use AWS data analytics, Internet of Things, Natural Language Processing, alongside other innovative technology as part of its continuing efforts to better engage with clients and simplify banking. A front runner in retail banking creation, Emirates NBD is working with AWS due to its wide and deep portfolio of cloud solutions and the increased security and controls Emirates NBD can reach from the cloud, and is continued to purchase AWS as its preferred supplier for machine learning workloads. 

With AWS, Emirates NBD will take additional advantage of AWS artificial intelligence and system learning solutions including Amazon SageMaker, a totally managed machine learning service for construction, training, and deploying system learning models to provide pertinent real-time banking experiences. To create a more profitable and customer centric banking expertise, Emirates NBD can also be leveraging Amazon Personalize, an AWS system learning service which allows the evolution of personalized recommendations to establish new personalized retail banking software. Among the first of those software is a personal finance manager which uses an automated, self learning system to deliver an extremely personalized banking experience to clients so as to predict what each individual client needs as well as match this with the most suitable solution. 

The system also uses Natural Language Processing technology so clients can interact with call centre automation in a more natural way. To support this work, Emirates NBD is utilizing Amazon Polly, a cloud support that uses innovative deep learning technology to convert written content to human like language, in its automated call centre to further enhance client interactions by providing lifelike voice banking experiences. As a piece of Emirates NBDs journey with AWS, it’s also exploring how to better serve clients at lender branches with convenient as well as secure authentication, leveraging AWSs image recognition as well as IoT solutions. Our vision is to be the Middle Easts most innovative financial services organization and to achieve this we have chosen to work with the worlds most innovative technology company, Amazon Web Services, said Suvo Sarkar, Senior Executive Vice President and Group Head – Retail Banking & Wealth Management at Emirates NBD. Emirates NBD as well as Amazon share common values of creation and client centricity and we anticipate leveraging AWSs technology and creation practices to make banking more simple and intuitive for our customers. Across every industry, companies are beginning to meaningfully utilize machine learning in their companies, and AWS provides the broadest and deepest portfolio of system learning solutions to help them resolve some of their biggest challenges.