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The recent changes by the Google on the search results have invited too much of criticism that seems to have blurred the lines between the ads and the usual results that tend to experiment with a wide range of designs. Being the part of the mid Jan redesign seen over the desktop search results, the company is seen making the paid links look more effective for the unpaid results. The very ad seems bold in text seen with the ads that normally are seen listed first and then are likely to be seen clicked over the revenue that comes generated for Google.

The ad search results have gone beyond a several design changes seen in the coming years for instance claimed Google as seen being used with Yellow and green ad boxes for differentiating the search ads from the search results carried out organically. When asked to respond on the feedback made on the changes, Google seemed to have embarked with the latest design that seems to have mirrored the designs for many more months on the mobile claimed the spokeswoman of Google on an email. It said that the company is seen experimenting with the change over the current desktop but it would keep on iterating over the design in the coming time. 

Furthermore, Google was seen coming up with the icons that are seen on the display for a small brand image or the word ad that may not appear in the new iterations but the company would still have the label ads. The company further said that within the last year the company seems to have made more than 3000 changes for the search. Google was seen saying that the objective was to create a good search experience for every users and thus they embarked with new designs as per the evolving time.

It further said that the business incentives would make sure that the users are delighted and happy with the ads. It further said when the user clicks over the ads as shown on the Google search, the company is seen becoming more useful and relevant just because it does not appear to be confusing. However, on the other side, this has given some backlash to the company creating issues like the antitrust issues with its ad business and questions that seems to have come along the lawmakers and the way it has handled the users and their private info. The new law on privacy by California, the company has announced to wind up its third party cookies support in the coming two years. Hence now it seems that Google and other rival companies need to rethink about where to grow about their target ability and measurements.